{"id":7302,"date":"2018-03-19T14:43:47","date_gmt":"2018-03-19T17:43:47","guid":{"rendered":"https:\/\/www.marcelaseggiaro.com\/ms\/?post_type=product&#038;p=7302"},"modified":"2025-04-11T15:09:02","modified_gmt":"2025-04-11T18:09:02","slug":"curso-category-management-online-en-vivo-clases-virtuales","status":"publish","type":"product","link":"https:\/\/www.marcelaseggiaro.com\/ms\/producto\/curso-category-management-online-en-vivo-clases-virtuales\/","title":{"rendered":"Curso Category Management: Clases en vivo."},"content":{"rendered":"<p>El importe incluye:\u00a0<strong><em>Curso Category Management + Plan de Category Management. Clases en vivo a distancia.<br \/>\n<\/em><\/strong><\/p>\n<p>-&gt; Si viv\u00eds en<strong> Argentina<\/strong> y dese\u00e1s pagar en pesos, pod\u00e9s realizarlo via Transferencia o deposito bancario a la cuenta:<\/p>\n<p>Banco Santander R\u00edo.<br \/>\nN\u00b0 Cuenta 767-003007\/2<br \/>\nCBU: 0720767188000000300722<br \/>\nTitular: Marcela Lorena Seggiaro<\/p>\n<p><strong>-&gt; Si viv\u00eds en otro pa\u00eds<\/strong>, avanza con bot\u00f3n superior de \u00abAgregar al carrito\u00bb, luego \u00abFinalizar compra\u00bb, completa tus datos del formulario y presiona \u00abIr a Paypal\u00bb para abonar. Una vez efectuado el pago exitoso, nos envias un mail a info@marcelaseggiaro.com para verificar y pasarte los datos para comenzar tu primera clase. (Si PayPal te dice metodo de pago rechazado, a veces sucede con algunas tarjetas, solo porque te piden primero validar tu email, para luego avanzar con el pago.)<\/p>\n<p>El curso de<strong>\u00a0Category Management<\/strong>\u00a0combina aspectos de <strong>dise\u00f1o, comercializaci\u00f3n, planificaci\u00f3n y ventas, para mejorar la gesti\u00f3n de las categor\u00edas y los productos.<\/strong> Incorpora conocimientos, criterios y herramientas necesarias para desarrollar la gesti\u00f3n de Category Management aplicada a los canales de distribuci\u00f3n comercial.<\/p>\n<p><strong>El curso finaliza con la confecci\u00f3n de un Plan de Category<\/strong>, en el que podr\u00e1s aplicar todos los conocimientos del curso para el desarrollo y la gesti\u00f3n comercial, <strong>y en el cual, contar\u00e1s con una consultor\u00eda en l\u00ednea que te permitir\u00e1 ajustar y optimizar todas las dudas que puedan surgir.<\/strong><\/p>\n<p><strong>CONTENIDO:<\/strong><\/p>\n<ul>\n<li>Estrategia comercial.<\/li>\n<li>Definici\u00f3n de categor\u00edas.<\/li>\n<li>Roles e Impulsores en la gesti\u00f3n por categor\u00edas.<\/li>\n<li>Posicionamiento de categor\u00edas.<\/li>\n<li>Gesti\u00f3n de formatos por tipo de clientes.<\/li>\n<li>Elementos de promoci\u00f3n en una estrategia de Category Management.<\/li>\n<li>Shopper Marketing.<\/li>\n<li>Clusterizaci\u00f3n y segmentaci\u00f3n.<\/li>\n<li>Implantaci\u00f3n y exposici\u00f3n de productos.<\/li>\n<li>Plan de presentaci\u00f3n del producto.<\/li>\n<\/ul>\n<p><strong>DIRIGIDO A:<\/strong><\/p>\n<p>Jefes de Trade Marketing, category Managers, key accounts, administradores de Negocio, gerentes Comerciales, jefes de Merchandising, due\u00f1os que manejen su propio negocio y emprendedores que vean en el canal minorista una fuente de oportunidad de negocio.<\/p>\n<p>Se dicta en <strong>modalidad online-vivo<\/strong>, son 3 clases de 3 horas cada una. Una vez abonado se te compartir\u00e1 por mail un link a la plataforma \u00abzoom\u00bb. Por cualquier inquietud escribinos a <a href=\"mailto:info@marcelaseggiaro.com\">info@marcelaseggiaro.com<\/a><\/p>\n<p><a href=\"https:\/\/www.marcelaseggiaro.com\/ms\/wp-content\/uploads\/2019\/03\/11.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7303\" src=\"https:\/\/www.marcelaseggiaro.com\/ms\/wp-content\/uploads\/2019\/03\/11.png\" alt=\"Curso Category Management. Marcela Seggiaro\" width=\"813\" height=\"562\" srcset=\"https:\/\/www.marcelaseggiaro.com\/ms\/wp-content\/uploads\/2019\/03\/11.png 813w, https:\/\/www.marcelaseggiaro.com\/ms\/wp-content\/uploads\/2019\/03\/11-150x104.png 150w, https:\/\/www.marcelaseggiaro.com\/ms\/wp-content\/uploads\/2019\/03\/11-300x207.png 300w, https:\/\/www.marcelaseggiaro.com\/ms\/wp-content\/uploads\/2019\/03\/11-768x531.png 768w, https:\/\/www.marcelaseggiaro.com\/ms\/wp-content\/uploads\/2019\/03\/11-600x415.png 600w\" sizes=\"auto, (max-width: 813px) 100vw, 813px\" \/><\/a> <a href=\"https:\/\/www.marcelaseggiaro.com\/ms\/wp-content\/uploads\/2019\/03\/12.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7304\" src=\"https:\/\/www.marcelaseggiaro.com\/ms\/wp-content\/uploads\/2019\/03\/12.png\" alt=\"Curso Category Management. Marcela Seggiaro\" width=\"812\" height=\"563\" srcset=\"https:\/\/www.marcelaseggiaro.com\/ms\/wp-content\/uploads\/2019\/03\/12.png 812w, https:\/\/www.marcelaseggiaro.com\/ms\/wp-content\/uploads\/2019\/03\/12-150x104.png 150w, https:\/\/www.marcelaseggiaro.com\/ms\/wp-content\/uploads\/2019\/03\/12-300x208.png 300w, https:\/\/www.marcelaseggiaro.com\/ms\/wp-content\/uploads\/2019\/03\/12-768x532.png 768w, https:\/\/www.marcelaseggiaro.com\/ms\/wp-content\/uploads\/2019\/03\/12-600x416.png 600w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/a><\/p>\n<p><strong>(*) Marcela Seggiaro. Especialista en Visual Merchandising, Retail Design y Construcci\u00f3n de marcas. Contacto.\u00a0<\/strong><a href=\"mailto:marcelaseggiaro@gmail.com\">marcelaseggiaro@gmail.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Precio expresado en d\u00f3lares americanos. -Para el caso de Argentinos que deseen abonar en pesos, pueden realizar el pago por transferencia, el cambio se realiza al d\u00f3lar blue precio de venta, de la fecha que realizan la transferencia-. Resto de pa\u00edses del exterior avanzar con \u00abA\u00f1adir al carrito\u00bb.<\/p>\n","protected":false},"featured_media":7311,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[472],"product_tag":[674,675,500,502,501],"class_list":{"0":"post-7302","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-cursos","7":"product_tag-category-management","8":"product_tag-curso-category-management","9":"product_tag-curso-retail-design","10":"product_tag-diseno-espacios-comerciales","11":"product_tag-retail-design","13":"first","14":"instock","15":"virtual","16":"purchasable","17":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Curso Category Management: Clases en vivo. | Marcela Seggiaro<\/title>\n<meta name=\"description\" content=\"El curso de Category Management incorpora conocimientos, criterios y herramientas necesarias para desarrollar la gesti\u00f3n de Category Management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marcelaseggiaro.com\/ms\/producto\/curso-category-management-online-en-vivo-clases-virtuales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curso Category Management: Clases en vivo. | Marcela Seggiaro\" \/>\n<meta property=\"og:description\" content=\"El curso de Category Management incorpora conocimientos, criterios y herramientas necesarias para desarrollar la gesti\u00f3n de Category Management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marcelaseggiaro.com\/ms\/producto\/curso-category-management-online-en-vivo-clases-virtuales\/\" \/>\n<meta property=\"og:site_name\" content=\"Marcela Seggiaro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marcelaseggiaro\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-11T18:09:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marcelaseggiaro.com\/ms\/wp-content\/uploads\/2018\/03\/1-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MarcelaSeggiaro\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.marcelaseggiaro.com\/ms\/producto\/curso-category-management-online-en-vivo-clases-virtuales\/\",\"url\":\"https:\/\/www.marcelaseggiaro.com\/ms\/producto\/curso-category-management-online-en-vivo-clases-virtuales\/\",\"name\":\"Curso Category Management: Clases en vivo. | Marcela Seggiaro\",\"isPartOf\":{\"@id\":\"https:\/\/www.marcelaseggiaro.com\/ms\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.marcelaseggiaro.com\/ms\/producto\/curso-category-management-online-en-vivo-clases-virtuales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.marcelaseggiaro.com\/ms\/producto\/curso-category-management-online-en-vivo-clases-virtuales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.marcelaseggiaro.com\/ms\/wp-content\/uploads\/2018\/03\/1-2.jpg\",\"datePublished\":\"2018-03-19T17:43:47+00:00\",\"dateModified\":\"2025-04-11T18:09:02+00:00\",\"description\":\"El curso de Category Management incorpora conocimientos, criterios y herramientas necesarias para desarrollar la gesti\u00f3n de Category Management.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.marcelaseggiaro.com\/ms\/producto\/curso-category-management-online-en-vivo-clases-virtuales\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.marcelaseggiaro.com\/ms\/producto\/curso-category-management-online-en-vivo-clases-virtuales\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.marcelaseggiaro.com\/ms\/producto\/curso-category-management-online-en-vivo-clases-virtuales\/#primaryimage\",\"url\":\"https:\/\/www.marcelaseggiaro.com\/ms\/wp-content\/uploads\/2018\/03\/1-2.jpg\",\"contentUrl\":\"https:\/\/www.marcelaseggiaro.com\/ms\/wp-content\/uploads\/2018\/03\/1-2.jpg\",\"width\":600,\"height\":600,\"caption\":\"Curso Category Management. 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